Our Services

Help founders and leadership teams bring clarity to growth, positioning,
and market entry — especially when cultural, creativity and consumer insights matter.

Strategy

Crafting clear, actionable strategies that align your vision with market opportunities.

Commercialization

Guiding your product's journey from concept to success in the US and China markets.

Branding

Advising strategic brand and marketing decisions that shape trust, differentiation,
and growth.

• Growth and Positioning Strategy

  Define a clear, compelling positioning that articulates who you are, who you serve, and why you matter.

• China–US Market Entry and Expansion Strategy

  Advise on whether and how to enter the U.S. or Chinese market, addressing key questions such as market readiness, initial entry points, target segments, and channel strategy.

• Email and Social Media Marketing Strategy

  Develop channel strategies that align with business goals and customer behavior. We focus on selecting the right channels, defining early-stage approaches, and establishing a foundation that can scale.

What we can do:

What we can do:

• Lead Identification and Target Definition

  Identify and define high-potential customer segments, enabling teams to focus resources where demand is most likely to convert.

• Consumer Insight Research and Analysis

  Conduct in-depth qualitative research, including structured consumer interviews, to uncover unmet needs, decision drivers, and perception gaps. Insights are translated into actionable guidance for product, positioning, and go-to-market decisions.

• CRM Advisory for Startups

  Provide guidance on whether a CRM system is appropriate, and if so, which tools best fit the company’s stage and operating model.

What we can do:

• Brand Strategy and Repositioning

  Clarify brand strategy and positioning to ensure the business is clearly understood and differentiated. Work focuses on defining a coherent brand story that supports growth and credibility.

• Marketing Narrative Development

  Develop clear, market-specific narratives that translate strategy into effective messaging across channels. Emphasis is placed on consistency, relevance, and alignment with customer decision-making.

• Creative Direction and Execution

  Provide creative direction to ensure visual and verbal expression reinforces strategic intent. Support execution selectively, with a focus on coherence, quality, and effectiveness.

Why Us

Helmstone Advisory is founder-led and works with a limited number of clients.
Each engagement is tailored to the specific context, constraints, and goals of the business.